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BRAND HIGHLIGHT - MAILEG

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  • By Kyla
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BRAND HIGHLIGHT - MAILEG

About Maileg 

Maileg is a Danish designed brand of toys that we carry here at Kicks and Giggles in Rapid City. These toys are very unique with their look and touch while also unlocking little ones’ imaginations. Each of these toys are a limited collection which allows them to double as collectables. Maileg toys are designed to last while having a simplistic design rather than plastic. These toys can travel with you wherever you go, are environmentally conscious, and are age inclusive. 

Benefits To Pretend Play 

Free play or pretend play is important to children’s development in a variety of ways. Allowing children free play will also allow them to practice problem solving as well as story creating. This is also a great opportunity for children to process their own experiences through their play. 

According to a blog post titled The Cognitive Benefits of Pretend Play,  “We use symbolic thought when we use a word or an image to represent something. When the spoken word “dog” is applied to our furry friend, your child is using symbolic thought. Later, the written word will come to represent the furry friend. Children must use symbolic thought in order to pretend that a simple object is something else. When the child pretends that a block is a piece of watermelon, or that they are a doctor, they are using and developing their symbolic thought, which is a necessary precursor to reading and writing. As their imaginative play grows more complex, so will their use of language”. Maileg is a great source for free play due to the simplistic designs, accessories, and doll houses. All of which come together to help children sort, organize, relate, and play. 

The Maileg WE Love 

Miranda - “My favorite is the gram’ and grandp’ in the grand old matches box. I love it because they are so detailed and I love the shape of the box! Makes for great play, you get 2 mice and they are very unique”. 

Sue- “Princess and The Pea mouse are my favorite. I feel like it lends itself to create so much imagination with its castle and blankets! So much fun to play with and fun to put to bed at night!” 

Taylor- “I love the dad beach mouse! You gotta love the representation for the tattooed dads out there - little girls and boys will love having a mouse that looks just like Dad!” 

Tessa- “For Maileg my favorite is the grocery set- the food is so adorable and encourages open ended play. My son William uses the food with his mice, but plays with it with other toys as well. William says his favorite Maileg item is the beach dad mouse because he has tattoos like his own dad.”

Lisa- "I am in love with all of the Maileg collection. Th never ending stories and imagination these little mice help foster brings my heart joy. I love playing imagination with my three grandkids and Maileg plays a part in that every time they come to visit. I suggest beginning your collection with a big sister and a big brother, and the grandma and grandpa (or mom and dad), some groceries, and let the stories begin!"

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